Building Personas to Drive User-Centered Innovation.
I partnered with UX researchers to identify and build a set of detailed personas that represented key customers groups. These personas became a cornerstone for design and product teams, enabling clearer decision-making, sparking innovation, and ensuring new solutions aligned with real user needs.
Showcasing Personas to Spark Customer Connection.
Our personas accompanied us to our yearly conference in Las Vegas. We highlighted the personas in every breakout room, allowing customers to recognize themselves in the user stories. This created a stronger sense of connection to our products and reinforced how our solutions fit their real-world needs.
Turning Personas into Play: Gamified Cards for a Global Conference
We transformed user personas into a set of custom-designed paying cards, distributed to all participants at the yearly conference. This creative approach helped customers see themselves within the larger product ecosystem, while adding a fun, memorable layer of gamification.
Keeping Customers Front and Center Worldwide.
We brought personas to life on full-size banners displayed across company offices around the globe. These visual reminders kept product and business teams focused on the people behind the data, ensuring customer needs stayed at the heart of every decision.